NEFA AND MAC ARE JOINING TOGETHER TO HOST AN EDUCATIONAL SUMMIT AT WEDDING GOWN PRESERVATION AND CLEANERS SUPPLY ON JULY 17 & 18, 2025.
The program will include management level workshops, tours of Cleaners Supply and Wedding Gown Preservation, and an optional dinner on Thursday evening July 17th.
Thanks to Wedding Gown Preservation and Cleaners Supply sponsoring the event and supplying the dinner, as well as Breakfast and Lunch on the Friday, the program is FREE to all members.
Dave Coyle, of Maverick Drycleaners, and Jennifer Whitmarsh, of The Route Pros, will be the lead presenters and will be talking to all industry leaders. On the Thursday afternoon, Cleaners Supply will be highlighting the extensive training program they implement for their team members. They will explore training protocols, follow-up and how they oversee the entire sales force.
“This is an incredible opportunity for the industry,” offered Peter Blake, NEFA Executive Vice President, “and we expect it to be extremely popular. We had a similar program about a year ago and the response was amazing. While we have some excellent educational sessions lined up, one of the main draws is the opportunity to tour the two facilities. It is really eye opening to see the procedures they have in place and systems they have implemented. When we toured Wedding Gown Preservation last year they had over 11,000 gowns on premises and attendees were enthralled with the packaging, cleaning process and the overall capabilities.”
SCHEDULE OF EVENTS
The Program officially begins at 4:00 on Thursday July 17th with a tour of Cleaners Supply. After the tour, Cleaners Supply will share their extensive training program implement for their team members. After the presentation, all attendees are invited to dinner.
On Friday, July 18th the program begins at 8:00 with a complementary breakfast and networking opportunity. Then Jennifer Whitmarsh will host “Defining and Developing a Leader in Today’s World”. Leadership training is often overlooked, but is an essential part of building an effective team. Using her experience as a team leader, business owner, and consultant, Jennifer will explore proven strategies to develop your leadership skills.
After a short break, Dave Coyle of Maverick Drycleaners will present: Delight Your Clients - The Art of Exceeding Expectations. Competition is fierce in the marketplace, and you need to differentiate yourself from the rest of the industry. Developing the Customer Experience Excellence is critical to retaining your customers and opening the door for potential customers. Dave is a well known spokesperson for the industry, a marketing expert, and has built a very successful business of his own. This is a tremendous opportunity to learn from the best.
Following Dave Coyle’s presentation, lunch will be provided and then attendees will tour Wedding Gown Preservation. The program will end by 3:00 PM.
The workshop is geared towards owners, managers, and key personnel. Dave Coyle and Jennifer Whitmarsh are both exceptional speakers and this is a unique opportunity to hear from the best -- and tour two of the most progressive suppliers in the region. Don’t miss out.
OVERNIGHT ACCOMMODATIONS
For those needing accommodations, we have secured a number of rooms at Traditions Hotel and Spa in Johnson City, NY. Attendees are eligible for a special rate of $159/night.
We expect this program to be very popular, and rooms could sell out. Please call the hotel at (607) 797-2381 or visit them at traditionshotelandspa.com. Mention you are with Wedding Gown Preservation and ask for the preferred rate.
Register Here!
